top of page

March 24, 2026, 3:00 to 4:30pm CET

AI in qualitative research: concerns and reflections

This is not a workshop on how to use AI in qualitative research but rather an invitation to reflect on how its use is shaping our work and knowledge production in our field. Join us for this panel and Q&A with qualitative researchers and associate editors Fabrizio Ferraro (IESE), Matthew Grimes (Cambridge Judge Business School), and Anastasia Sergeeva (VU University Amsterdam). Panelists will draw on their unique professional experiences to discuss key questions, problems, benefits, and challenges of using AI in qualitative research.

kim_elsbach.jpg

Fabrizio Ferraro

IESE

kim_elsbach.jpg

Matthew Grimes

Cambridge Judge Business School

kim_elsbach.jpg

Anastasia Sergeeva

VU University Amsterdam

bottom of page