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March 24, 2026, 3:00 to 4:30pm CET
AI in qualitative research: concerns and reflections
This is not a workshop on how to use AI in qualitative research but rather an invitation to reflect on how its use is shaping our work and knowledge production in our field. Join us for this panel and Q&A with qualitative researchers and associate editors Fabrizio Ferraro (IESE), Matthew Grimes (Cambridge Judge Business School), and Anastasia Sergeeva (VU University Amsterdam). Panelists will draw on their unique professional experiences to discuss key questions, problems, benefits, and challenges of using AI in qualitative research.

Fabrizio Ferraro
IESE

Matthew Grimes
Cambridge Judge Business School

Anastasia Sergeeva
VU University Amsterdam
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