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The Ethnography Atelier podcast discusses research methods with accomplished qualitative researchers. We talk to guests about their experiences of conducting research in and around organizations, the challenges they faced and the understandings they gained. If you have comments about the podcast or you'd like to get involved, please contact us.

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Episode 5 - Gretta Corporaal: Studying Online and Offline Work

Ruthanne Huising and Pedro Monteiro  •  20/06/2019

- Gretta Corporaal: Studying Online and Offline Work
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In this episode, we sat with Dr Gretta Corporaal from the Oxford Internet Institute to talk about the challenges of studying work ethnographically. Gretta has researched cross-boundary collaboration and, more recently, how some of the world’s largest corporations adopt online platforms to hire and manage specialists and the work involved in designing these platforms. During our chat, Gretta reflected on some tactics to study work which today is increasingly happening online and geographically distributed, and the importance of in-depth qualitative research on digital technologies and AI in and around organizations to offer more nuanced views on the changing nature of work in the digital gig economy.

Further information 

  • Bechky, B. A. (2003). "Object lessons: Workplace artifacts as representations of occupational jurisdiction." American Journal of Sociology, 109(3), 720-752.

  • Corporaal, G.F. (2017). "Boundary Work: Addressing the Challenges of Cross-Boundary Collaboration at Mirai Corporation". Ridderprint: The Netherlands

  • Corporaal, G.F. and Lehdonvirta, V. (2017). "Platform Sourcing: How Fortune 500 Firms are Adopting Online Freelancing Platforms". Oxford Internet Institute: Oxford

  • Kidder, T. (2011). "The soul of a new machine". Back Bay Books.

  • Moody, F. (2002). "I sing the body electronic: A year with Microsoft on the multimedia frontier". DIANE Publishing Company.

  • Turkle, S. (2009). "Simulation and Its Discontents: Simplicity: Design, Technology, Business". The MIT Press.

  • Walker, C.R., & Guest, R.H. (1952). "The man on the assembly line". Cambridge, MA: Harvard University Press.

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