October 27, 2026 15:00 CET

Visualizing analysis in qualitative research

In this workshop we will discuss how visuals (i.e., tables, diagrams, figures) are created as part of the analytic and theorizing process as well as how to iterate on visual design to layer in meaning as theorizing advances. We will use examples from various authors to reflect on key principles that make visuals useful to drive analyses forward and effectively communicate complex findings.

Siobhan O'Mahony

Questrom School of Business, Boston University

Kevin Miner

Saïd Business School, University of Oxford

Suggested readings:
- Cloutier, C., & Ravasi, D. 2021. Using tables to enhance trustworthiness in qualitative research. Strategic Organization, 19(1): 113–133.
- Langley, A., & Ravasi, D. 2019. Visual Artifacts as Tools for Analysis and Theorizing. Research in the sociology of organizations, vol. 59: 173–199. United Kingdom: Emerald Publishing Limited.
- Pradies, C., Berti, M., Pina e Cunha, M., Rego, A., Tunarosa, A., et al. 2023. A Figure is Worth a Thousand Words: The role of visualization in paradox theorizing. Organization Studies, 44(8): 1231–1257.
- Ravasi, D. 2017. Visualizing Our Way through Theory Building. Journal of Management Inquiry, 26(2): 240–243.
- van Hulst, M., & Visser, E. L. 2026. Visualizing Qualitative Research. Public Administration Review, 86(4): 877–890.