Video Ethnography

Management scholars have increased their use of video as a research tool in organizational studies. It helps them to see, understand, codify, and make sense of the organizing process. These methods uncover the micro interactions of organizational actors. It allows insights into their implicit practices that emerge in their moment-to-moment exchanges. Video makes explicit the links between micro-dynamics and broader organizational outcomes. With changes in technology, many in-person interactions have switched to video-based ones, thus increasing the need for and opportunity to study video. In this session, I will discuss the progress, benefits and challenges of video ethnographic methods, with a chance for participants to do some video analysis of their own.